CELEBRATING 70 DELICIOUS YEARS

This year marks the 70th anniversary for Annabelle Candy Company which is home to legendary candy bars including: Abba-Zaba®, Rocky Road®, Big Hunk®, U-NO® and Look! ®. Annabelle’s is a third-generation family owned and operated candy manufacturer whose heritage candy bars deliver sweet nostalgia to longtime customers while unique flavor innovations attract new generations of candy lovers.

1918

The Rocky Road

Founder Sam Altshuler begins tinkering with candy recipes in his kitchen, eventually creating the now famous Rocky Road® bar. He started selling the candy bars from a pushcart outside movie theaters.

1950

A Company is Born

Sam turns his passion for candy into a company to meet demand for Rocky Road® bars, incorporating the Annabelle Candy Company, named after his daughter.

1965

Made in the USA

Annabelle’s breaks ground for its current manufacturing facility and headquarters in Hayward, California, where all products are made.

1972-78

Expanding the Product Line

Annabelle’s acquires the Golden Nugget Candy Company and the Cardinet Candy Company and with them the brands Abba-Zaba®, Big Hunk®, Look®, and U-No®.

Today

Still Family Owned

Now run by the third generation of the Altshuler family, Annabelle’s continues to create smiles with its delicious, iconic brands.